The Original University Square [ 1970 - 2006 ]
The Redevelopment of University Square [ 2008 - Present ]
Timeline (2)
1998: Vision for University Square
2000: Design process begins
2006: Demolition / Construction begins
August 2008: Lucky Apartments finished
December 2008: Entire University Square is finished
Ownership Structure
Executive Management Inc. -
Steve Brown Apartments -
University of Wisconsin
1. Executive Management Inc.
Executive Management, Inc. was the development company associated with University Square. The project resulted in a 12 story, mixed-use building. Their share of ownership resides in the development process, public parking, and the retail spaces.
Executive Management Inc. stated that,
1998: Vision for University Square
2000: Design process begins
2006: Demolition / Construction begins
August 2008: Lucky Apartments finished
December 2008: Entire University Square is finished
Ownership Structure
Executive Management Inc. -
Steve Brown Apartments -
University of Wisconsin
1. Executive Management Inc.
Executive Management, Inc. was the development company associated with University Square. The project resulted in a 12 story, mixed-use building. Their share of ownership resides in the development process, public parking, and the retail spaces.
Executive Management Inc. stated that,
“The intent of the design team is to provide accessible walk-in access to retail storefronts on all four sides of the building. In order to energize the perimeter of the facility, and create a pedestrian friendly environment, the project will include extensive redevelopment of the streetscape. There will be planters, outdoor seating, and strategically located bike parking surrounding the entire development. Retail customers will have access to over 260 auto parking stalls.”
When discussing the residential units, Executive Management Inc. stated that,
“the private rental apartments will be focused luxury living. The unit max will consist of one,two, three, and four bedroom units. The total number of units will be approximately 360 with approximately 670 bedrooms. Each luxury unit will be self contained and have kitchens, bathrooms and living rooms. The project will include amenities such as state of the art laundry facilities, private balconies, a shared roof-top garden, secure auto, bike and moped parking, and onsite management.”
Finally, on the Executive Management Inc. website, they state that, “The synergies that will be created by the various functions of the project will help to make University Square the premiere destination in downtown Madison.”
2. Steve Brown Apartments
Steve Brown's part of ownership comprises of the Lucky apartment building, and the parking that is for its residents. (3)
3. The University of Wisconsin
The University possesses ownership of the office tower which houses the Student Activities Center, University Health Services, and Student Services such as registrar, bursar and financial aid.
Many actors associated with the University aided in the redevelopment of this project; the Chancellor, the director of campus planning and landscape architecture, and faculty members.
2. Steve Brown Apartments
Steve Brown's part of ownership comprises of the Lucky apartment building, and the parking that is for its residents. (3)
3. The University of Wisconsin
The University possesses ownership of the office tower which houses the Student Activities Center, University Health Services, and Student Services such as registrar, bursar and financial aid.
Many actors associated with the University aided in the redevelopment of this project; the Chancellor, the director of campus planning and landscape architecture, and faculty members.
The Result
The Components of the New University Square
- A two-story retail mall
- Lucky apartment building
- Office Tower
Today, University Square possesses residential, retail, office, parking, and green space. The project’s website says that it is the “largest mixed use development to ever be constructed in Madison.” Here is a breakdown of the components of the new University Square: (1)
1. Retail
Food
Fresh Madison Market
CoffeeBytes
Buffalo Wild Wings Grill & Bar
Milio’s Sandwiches
Fitness
Anytime Fitness
Kaivalya Yoga
CYC
Shopping
Erik’s Bike Shop
Name of the Game
Verizon Wireless
Walgreens
Services
Princeton Review
Sun Tan City
US Bank
ViCi Beauty School and Hair Salon
2. Residential
Lucky Apartments
3. The University Tower
“ The University Tower brings together student services that were once spread out around campus to one, central location.”
The Student Activities Center
University Health Services
Student Services: Registrar, Bursar, and Financial Aid offices